Moisture-first cleansing for natural, curly, and color-treated hair. Most shampoos clean by stripping — leaving curls, coils, and color-treated strands dry and frizzy. Hydrate Shampoo gently removes buildup and excess oil while maintaining your hair's natural moisture balance. No sulfates, no parabens, no harsh stripping agents. Safe for natural hair, curly hair, coily hair, color-treated hair, relaxed hair, and extensions. Developed and used in our Soho, New York salon on all hair textures from loose waves to tightly coiled naturals. Pair Hydrate shampoo for natural hairwith Hydrate Conditioner for a complete moisture-first wash system.
Hydrate Shampoo For Natural Hair
Start by thoroughly wetting your hair. Squeeze the shampoo into your palms, rub them together, then work the shampoo through your hair from roots to ends. For lighter buildup, one wash is enough. For heavier buildup, shampoo twice for a deeper clean. Rinse thoroughly and follow with our Hydrate Conditioner.